# StellaAI > StellaAI is a system of AI agents that guides every beauty shopper to the right product — increasing conversion and average order value for beauty brands. Founded in Berlin and used by leading European and global beauty brands. StellaAI combines beauty expertise with AI-powered customer understanding and product intelligence. The platform is built around four products that work together as a guided shopping layer: - **StellaMatch** — Personalized product recommendations based on shopper profiles, skin tone, concerns, and goals. - **StellaAssist** — Conversational beauty shopping that answers questions and guides decisions in real time. - **StellaTryOn** — Photorealistic avatars that visualize personalized recommendations to increase purchase confidence. - **StellaDataAI** — Structured product intelligence that powers personalization, AI discovery, and modern commerce experiences. ## Products - [StellaAI Homepage](https://www.askstella.ai/): Overview of the guided shopping platform, product system, use cases, and business impact. - [StellaMatch](https://www.askstella.ai/product/stella-match): Personalized beauty matching and recommendation engine. - [StellaAssist](https://www.askstella.ai/product/stella-assist): Conversational AI for beauty shopping, available 24/7. - [StellaTryOn](https://www.askstella.ai/product/stella-try-on): Virtual try-on built on personalized recommendations, not random experimentation. - [StellaDataAI](https://www.askstella.ai/product/data-ai): Product data structuring, enrichment, and orchestration for AI commerce. ## Categories - [Beauty](https://www.askstella.ai/categories/beauty): Guided shopping solutions for the beauty industry. - [Skincare](https://www.askstella.ai/categories/skincare): Routine building and product matching for skincare brands. - [Makeup](https://www.askstella.ai/categories/makeup): Shade matching and look visualization for makeup brands. - [Haircare](https://www.askstella.ai/categories/haircare): Regimen building and product recommendations for haircare. - [Nails](https://www.askstella.ai/categories/nails): Color and care matching for nail products. - [Retailers](https://www.askstella.ai/categories/retailers): Solutions for multi-brand beauty retailers. ## Customer Stories - [Case Studies Overview](https://www.askstella.ai/resources/case-studies): How leading beauty brands deploy StellaAI. - [JACKS beauty line](https://www.askstella.ai/resources/case-studies/jacks-beauty-line): From in-store expertise to digital confidence — 4x conversion, +50% AOV. - [KESS Berlin](https://www.askstella.ai/resources/case-studies/kess-berlin): Simplifying mix-and-match shopping with shade matching and product pairing. ## Comparisons - [Compare StellaAI](https://www.askstella.ai/comparison): Overview of comparisons with other personalization platforms. - [StellaAI vs MatchMyMakeup](https://www.askstella.ai/comparison/stella-ai-vs-matchmymakeup): Shade matching vs full beauty personalization. - [StellaAI vs Octane AI](https://www.askstella.ai/comparison/stella-ai-vs-octane-ai): Beauty-specific vs quiz-first personalization. - [StellaAI vs Jebbit](https://www.askstella.ai/comparison/stella-ai-vs-jebbit): Customer data collection vs beauty commerce personalization. - [StellaAI vs Typeform](https://www.askstella.ai/comparison/stella-ai-vs-typeform): Forms and surveys vs beauty personalization. ## Resources - [Blog](https://www.askstella.ai/resources/blog): Articles on guided shopping, beauty AI, and the future of beauty commerce. - [Guides & Reports](https://www.askstella.ai/resources/reports): Buyer's guides, industry reports, and evaluation frameworks. - [Webinars](https://www.askstella.ai/resources/webinars): Expert sessions on beauty personalization and commerce strategy. ## Company - [About StellaAI](https://www.askstella.ai/about): Company story, mission, principles, and founders. - [Customers](https://www.askstella.ai/customers): Beauty brands using StellaAI. ## Legal - [Privacy Policy](https://www.askstella.ai/privacy): How StellaAI collects, processes, and protects personal data. - [Terms of Service](https://www.askstella.ai/terms): Terms and conditions for using StellaAI. - [Imprint](https://www.askstella.ai/imprint): Company and contact information. - [Joint Processing](https://www.askstella.ai/joint-processing): Information on joint processing arrangements under GDPR. ## Optional - [AGB (German Terms)](https://www.askstella.ai/agb): German-language terms and conditions. - [Datenschutz (German Privacy)](https://www.askstella.ai/datenschutz): German-language privacy policy. - [Gemeinsame Verantwortlichkeit (German Joint Processing)](https://www.askstella.ai/dse-gemeinsame-verantwortlichkeit): German-language joint processing information.