Do you really know what your customers look like? Most beauty brands rely on trends, competitor strategies, or gut feelings when developing products and marketing campaigns. But what if you haddata-driven insights into your audience's unique color characteristics?
At StellaAI, we analyzed 117,000 users in 2024 to uncover the true distribution of color types in the German-speaking beauty market.
Results now available:
In our exclusive Color Type Report brands have access to:
- ✅ A visual breakdown of the most common color types — see how your customers' features align with key categories.
- ✅ Expert recommendations on matching makeup colors & shades — based on real-world data, not guesswork.
- ✅ An interactive board with color type explanations — helping brands refine shade development and personalized marketing.
- ✅ An explainer video featuring Farina, StellaAI's Co-Founder, revealing how the insights drive up your sales & engagement.
Why Color Types Matter for Your Beauty Brand
Traditional color analysis often relies on outdated Spring-Summer-Autumn-Winter classifications. Stella AI's research has proven that a more refined 10-type system offers significantly better accuracy—leading to more relevant makeup recommendations and higher conversion rates.
How Leading Beauty Brands Use These Insights
Brands already leveraging StellaAI's technology have seen:
- 📈 Increased conversions, because customers trust personalized recommendations.
- 💰 Higher AOVs, as shoppers feel confident buying multiple matching products.
- ❤️ Stronger customer loyalty, through tailored, expert-driven guidance.
This first-of-its-kind market analysis is a game-changer for beauty brands looking to optimize product formulations, stock planning, and marketing strategies.
Get Instant Access to the Color Type Report
Don't rely on guesswork — unlock these insights today. Fill out the form to get exclusive access to the full Color Type Report and start making data-backed decisions that elevate your brand.