Beauty
The AI sales platform built for beauty.
From shade matching and skincare routines to product recommendations and AI-powered guidance, Stella helps beauty brands turn uncertainty into confident purchases.
The Challenge
Beauty is one of the hardest categories to shop online.
Beauty shoppers rarely ask themselves whether they want to buy. They ask themselves what to buy. The challenge is not product discovery—it's making the right decision across shades, formulas, routines, concerns, and personal preferences.
Personal decisions drive beauty purchases
The right product depends on skin type, concerns, undertones, preferences, and individual goals.
Complex catalogs create shopper friction
Hundreds of shades, ingredients, variants, and routines make product selection difficult.
Beauty decisions rarely happen alone
A foundation often leads to concealers, powders, skincare products, and complementary purchases.
Uncertainty reduces conversion rates
When shoppers lack confidence, they delay decisions, abandon carts, or choose the wrong products.
The Stella Approach
Personalization starts when shopper and product intelligence meet.
Beauty personalization doesn't come from understanding the shopper alone. It doesn't come from understanding the catalog alone. The best experiences happen when customer intelligence and product intelligence work together to create relevant recommendations, routines, conversations, and shopping experiences.
Customer Intelligence
Understand undertones, skin concerns, beauty goals, preferences, and shopper intent.
Product Intelligence
Structure and enrich product information including ingredients, shades, routines, benefits, and relationships.
Connected Experiences
Power recommendations, conversations, dynamic content, and visual experiences from one intelligence layer.
Beauty Expertise
Combine customer understanding and product intelligence with deep beauty knowledge.
The Platform
One platform. Every beauty touchpoint.
From product discovery and AI guidance to virtual try-on and product intelligence, Stella helps beauty brands create personalized experiences across the entire customer journey.
Find the right products
Personalized recommendations powered by customer and product intelligence.
Learn MoreBuild purchase confidence
Visualize recommendations and complete looks on photorealistic avatars.
Learn MorePower every experience
Structure, enrich, and orchestrate product data across every touchpoint.
Learn MoreResults
Built for measurable beauty growth.
Beauty brands use Stella to help shoppers make confident purchase decisions, increase conversion rates, and grow average order value across categories.
Trusted by category leaders in beauty & skincare
Compared to typical ecommerce conversion rates.
Through personalized recommendations, routines, and complete looks.
Across makeup, skincare, haircare, and other beauty categories.
Beauty brands continue to expand their use of Stella over time.
Customer Proof
Trusted by leading beauty brands.
From makeup and skincare to haircare and beauty retail, Stella helps brands create personalized shopping experiences that drive measurable business outcomes.
"Stella is a key growth partner for us. It helps with new customer acquisition, increases trust, boosts repeat purchases, and removes uncertainties during the buying process."
"Stella brings the simplicity and confidence of KESS Berlin into the digital world, making every interaction feel personal, effortless, and smart."
Trusted by makeup, skincare, haircare, and beauty retail brands across Europe.
See StellaAI in action.
In 20 minutes, we'll show how Stella can guide shoppers, recommend products, and create personalized experiences across your storefront.