Retailers
Personalization across your entire beauty assortment.
From skincare and makeup to haircare, bodycare, and fragrance, Stella helps beauty retailers create personalized shopping experiences across every category and every brand.
The Challenge
Beauty shoppers don't shop in categories.
A shopper looking for a skincare routine may also need makeup, haircare, bodycare, or fragrance products. Most retailer experiences treat these categories separately. Stella connects them.
Multiple categories create complexity
Retailers must help shoppers navigate thousands of products across multiple beauty categories.
Discovery is increasingly difficult
The larger the assortment, the harder it becomes for shoppers to find the right products.
Brands compete for attention
Thousands of products compete for visibility throughout the customer journey.
Catalogs constantly change
New products, seasonal launches, and inventory updates require recommendation logic that continuously adapts.
The Stella Approach
One intelligence layer across every category.
Stella combines shopper intelligence, product intelligence, and beauty expertise to create personalized experiences across your entire assortment.
Built for Every Beauty Category
One platform. Every beauty category.
Stella helps retailers personalize shopping experiences across their entire assortment rather than focusing on a single category.
Skincare
Routine building and concern-based recommendations.
Makeup
Shade matching and complete look recommendations.
Haircare
Goal-based routines and product guidance.
Bodycare
Concern-based recommendations and product discovery.
Fragrance
Preference-based discovery and inspiration.
Brand-First or Retailer-Wide
Personalization on your terms.
Some shoppers arrive looking for a specific brand. Others are open to discovering the best products across your entire assortment. Stella supports both experiences.
Favorite brand selected
Best matches across the assortment
Automatically Adapts
Built for constantly changing assortments.
Retailer catalogs evolve every day. New products arrive, brands launch new collections, inventory changes, and seasonal campaigns come and go. Stella automatically adapts.
Retail Media Opportunities
Turn personalization into a retail media opportunity.
Use Stella to power sponsored discovery experiences, brand activations, product launches, and seasonal campaigns while maintaining a personalized shopper journey.
Brand Launches
Introduce new products to relevant shoppers.
Sponsored Discovery
Promote selected brands without sacrificing personalization.
Seasonal Campaigns
Drive discovery around trends and seasonal moments.
Category Education
Guide shoppers through new categories and collections.
The Platform
One platform. Every retailer touchpoint.
From recommendations and guidance to product intelligence and virtual try-on, Stella helps retailers personalize the entire customer journey.
Cross-category recommendations
Build recommendations and routines that span every category and brand.
Learn MoreA beauty advisor across the assortment
Answer questions and guide shoppers through every brand and category.
Learn MoreStructure thousands of products
Automatically enrich and update product intelligence across the catalog.
Learn MoreVisualize across brands
Help shoppers try on products spanning multiple brands and categories.
Learn MoreResults
Built for measurable growth.
Retailers use Stella to lift conversion, increase average order value, and turn large beauty assortments into personalized shopping experiences.
Trusted by leading beauty brands
Compared to typical ecommerce conversion rates.
Through cross-category personalization and routines.
Across skincare, makeup, haircare, bodycare, and fragrance.
Retailers continue expanding their use of Stella over time.
Customer Proof
Built for modern beauty retailers.
Retailers use Stella to transform large beauty assortments into personalized shopping experiences.
"Stella is a key growth partner for us. It helps with new customer acquisition, increases trust, boosts repeat purchases, and removes uncertainties during the buying process."
"Stella brings the simplicity and confidence of KESS Berlin into the digital world, making every interaction feel personal, effortless, and smart."
Explore More
Related categories.
Stella powers personalized shopping experiences across every beauty category.
Makeup
Shade matching, complete looks, and personalized makeup recommendations.
Skincare
Personalized routines built around skin type, concerns, and goals.
Haircare
Goal-based routines and expert haircare guidance.
Nails
Color discovery, application guidance, and complete nail care.
See StellaAI in action.
In 20 minutes, we'll show how Stella can guide shoppers, recommend products, and create personalized experiences across your storefront.