Skincare
Turn skin concerns into personalized routines.
From skin concerns and routine building to AI-powered guidance, Stella helps skincare brands create personalized experiences that increase confidence, conversion, and loyalty.
The Challenge
Skincare is more than finding products.
Every skin is different. Concerns, goals, ingredients, and routines all influence purchasing decisions. Helping shoppers find the right routine is far more complex than recommending a single product.
Every skin is different
Skin type, concerns, sensitivities, and goals all influence product selection.
Routines drive results
The best skincare results typically come from multiple products working together.
Ingredients create complexity
Understanding which ingredients help which concerns is essential for good recommendations.
Questions influence purchases
Shoppers often need additional guidance before committing to a routine.
The Stella Approach
Understand skin. Build routines.
The best skincare experiences combine shopper understanding, product intelligence, and expert guidance to create routines that fit individual needs.
Flexible Skin Understanding
Quiz, selfie, or both. Your choice.
Every skincare brand is different. Some prefer quiz-based recommendations. Others combine quiz data with selfie analysis for deeper personalization. Stella supports both approaches.
Quiz Only
Quiz + Selfie
Product Intelligence Matters
The right routine starts with understanding the products.
Understanding a shopper's skin is only half of the equation. The other half is understanding every product in the catalog — its ingredients, benefits, routine position, and relationship to other products. This is where StellaDataAI powers Stella.
Ingredient Intelligence
Understand ingredients and benefits.
Routine Logic
Know where products belong in a routine.
Product Relationships
Understand which products work together.
Better Recommendations
Combine shopper understanding and product intelligence.
Questions don't stop after the recommendation
Recommendations are only the beginning.
Skincare shoppers often need guidance about ingredients, routines, application order, and compatibility before they feel confident purchasing. This is where StellaAssist becomes a powerful extension of StellaMatch.
A complete routine tailored to skin type and goals.
Confidence depends on getting expert answers.
Real-time, personalized skincare expertise.
Built for Routine-First Skincare
Built for routine-first skincare.
Most recommendation tools focus on individual products. Stella helps shoppers discover complete routines designed to address their specific concerns and goals.
Single product recommendation
Result depends on the shopper figuring out the rest.
Personalized skin routine
Coordinated products designed for the goal.
The Platform
One platform. Every skincare touchpoint.
From recommendations and guidance to product intelligence and routine building, Stella helps skincare brands personalize the entire customer journey.
Build personalized skincare routines
Create recommendations based on skin type, concerns, and goals.
Learn MoreGuide shoppers and answer skincare questions
Provide expert support around ingredients, routines, and compatibility.
Learn MorePower ingredient intelligence and routine logic
Structure and enrich product intelligence across the entire catalog.
Learn MoreResults
Built for measurable growth.
Skincare brands use Stella to increase shopper confidence, improve conversion rates, and grow average order value through personalized routines.
Trusted by leading beauty brands
Compared to typical ecommerce conversion rates.
Through personalized routines and complete recommendations.
Across skincare, makeup, haircare, and more.
Brands continue expanding their use of Stella over time.
Customer Proof
Built for modern skincare brands.
The same Stella platform trusted by leading beauty brands powers personalized skincare shopping experiences.
"Stella is a key growth partner for us. It helps with new customer acquisition, increases trust, boosts repeat purchases, and removes uncertainties during the buying process."
"Stella brings the simplicity and confidence of KESS Berlin into the digital world, making every interaction feel personal, effortless, and smart."
Explore More
Related categories.
Stella powers personalized shopping experiences across every beauty category.
Makeup
Shade matching, complete looks, and personalized makeup recommendations.
Haircare
Goal-based routines and expert haircare guidance.
Nails
Color discovery, application guidance, and complete nail care.
Retailers
Scale guided beauty discovery across multi-brand assortments.
See StellaAI in action.
In 20 minutes, we'll show how Stella can guide shoppers, recommend products, and create personalized experiences across your storefront.