Stella

Turn product data into competitive advantage.

Stella structures, enriches, and orchestrates product information to power personalization, improve discoverability, and create better shopping experiences across every channel.

The foundation

Everything starts with structured product intelligence.

Stella transforms fragmented product catalogs into structured intelligence that powers recommendations, conversations, personalization, search visibility, and AI discovery.

Raw Product Catalog
Foundation 24WSKU
Warm Beige FoundationTitle
Hydrating SerumSKU
Serum w/ NiacinamideTitle
Lip Tint RoseSKU
Matte Lipstick #04Title
Inconsistent · Fragmented · Disconnected
Stella
Warm Beige Foundation
Undertone
Coverage
Finish
Skin Concern
Routine Step
Ingredients
UndertoneCoverageFinishSkin ConcernRoutine StepIngredientsRelationships
Structured · Enriched · Connected
Business Outcomes
Personalized Recommendations
AI Conversations
Dynamic PDPs
Routine Builder
SEO Optimization
GEO Readiness
Powered by a single source of truth

The problem

Most product catalogs weren't built for modern commerce.

Personalization, AI shopping experiences, search engines, and recommendation systems all depend on structured product data. Most catalogs were never designed for that reality.

  • Poor Product Structure

    Inconsistent attributes and fragmented information make products harder to discover and recommend.

  • Invisible to AI

    Unstructured data makes it difficult for search engines and AI-powered discovery tools to understand products.

  • Disconnected Experiences

    Recommendations, PDPs, chat experiences, and merchandising often rely on disconnected data sources.

How it works

Structure. Enrich. Orchestrate.

Stella creates a single source of truth for product intelligence that powers every customer experience.

STEP 1

Structure

Normalize product information and create a consistent framework across the entire catalog.

STEP 2

Enrich

Add attributes, relationships, ingredients, concerns, routines, shade intelligence, and metadata.

STEP 3

Orchestrate

Power recommendations, AI conversations, dynamic content, search visibility, and personalized shopping experiences.

Why Stella

One intelligence layer. Multiple outcomes.

Personalized Recommendations

Provide Stella with the structured product intelligence required to match products with shoppers.

AI Product Guidance

Enable Stella to answer questions and recommend products using deep catalog knowledge.

Dynamic Experiences

Power personalized PDPs, tailored content, routine builders, and upsell experiences.

Consistent Product Information

Create a unified product foundation across storefronts, campaigns, channels, and AI systems.

Built for the AI era

Structured data is the foundation of AI commerce.

Search engines, AI assistants, recommendation systems, and personalized shopping experiences all depend on structured product intelligence. Stella helps ensure your catalog is ready for both human shoppers and AI-powered discovery.

Stella
Intelligence layer
Google
AI Search
Stella
Stella
Stella
Dynamic PDPs
CRM
Product Recommendations

From insights to action

Understand what shoppers want next.

Stella turns millions of shopper interactions into actionable intelligence that helps brands make better merchandising, marketing, and product decisions.

Shopper Demand

38% of shoppers prefer cool undertones.

Opportunity to expand cool-toned shade ranges.

Skin Concerns

Hydration demand is growing fastest.

Promote hydration-focused routines and products.

Product Discovery

A product is frequently recommended but rarely purchased.

Optimize pricing, content, or positioning.

See how Stella would transform your catalog.

We'll show how Stella structures, enriches, and orchestrates product information to power personalization, AI discovery, and modern commerce experiences.