STELLAASSIST

Beauty expertise. Available 24/7.

Stella combines customer context, beauty expertise, and deep catalog knowledge to answer questions, guide decisions, and recommend products in real time.

Built for every beauty category

One expert. Every beauty category.

StellaAssist combines customer context, beauty expertise, and deep catalog knowledge to guide shoppers across makeup, skincare, haircare, nails, and beyond.

glow.com / stella-assist / makeup
Customer Profile
Live context
Maya
Returning customer
Warm undertone
Combination skin
Natural finish
Medium skin tone
Stella
Personalized response
I’m not sure whether I should choose Warm Beige or Golden Beige.
Stella
Based on your warm undertone and previous recommendations, I would choose Warm Beige. It will blend more naturally with your skin tone.
Recommended for Maya
Luminous Foundation
Warm Beige
Radiant Concealer
Warm
Soft-Focus Powder
Translucent

The problem

Every unanswered question is a lost sales opportunity.

Ingredients, shades, routines, compatibility, and product selection create uncertainty. When questions go unanswered, shoppers hesitate, postpone decisions, or leave without buying.

  • Beauty questions are nuanced

    Ingredients, routines, undertones, and product compatibility require expert guidance.

  • FAQs don't drive decisions

    Static content can answer questions, but it can't personalize recommendations.

  • Product pages don't sell

    Descriptions explain products. They don't guide shoppers to the right choice.

How it works

Trained on your brand. Built to guide shoppers.

Stella learns your products, adapts to your brand voice, and combines customer context with beauty expertise to guide shoppers around the clock.

STEP 1

Learn the brand

Stella learns your catalog, ingredients, routines, FAQs, policies, and brand voice.

STEP 2

Understand the shopper

Using customer context and Stella profiles, Stella understands preferences, concerns, goals, and previous recommendations.

STEP 3

Guide the decision

Every conversation helps shoppers compare options, answer questions, and confidently choose the right products.

Why Stella

A beauty advisor, not a chatbot.

Most AI chat tools answer questions. Stella combines customer context, beauty expertise, and deep catalog knowledge to guide shoppers toward confident purchase decisions.

Warm undertoneCombinationNatural finish

Knows the shopper

Uses Stella profiles, preferences, concerns, goals, and previous recommendations to personalize every conversation.

Luminous Foundation
Warm Beige
Matching Concealer
Warm
Soft Focus Powder
Natural Finish
Warm UndertoneSensitive Skin

Knows the catalog

Understands ingredients, shades, routines, variants, and product relationships across your entire assortment.

Tone of voiceBrand values

Speaks your brand

Learns your tone of voice, product philosophy, FAQs, policies, and merchandising strategy.

What foundation matches my skin tone?
Based on your profile, I recommend Warm Beige.

Available 24/7

Provides guidance, recommendations, and support whenever shoppers need it.

Results

Conversations that drive revenue.

Stella helps shoppers move from uncertainty to confident purchase decisions by providing personalized guidance at exactly the right moment.

+40%
AOV Uplift
Average uplift among shoppers guided by Stella.
24/7
Product Guidance
Expert answers and recommendations around the clock.
< 2 Weeks
Time to Launch
No replatforming required.
Uses Stella customer profiles
Adapts to your brand voice
Answers product and support questions
Multilingual by default

See StellaAI in action.

In 20 minutes, we'll show how Stella can guide shoppers, recommend products, and create personalized experiences across your storefront.