Haircare
Turn hair goals into personalized routines.
From product recommendations and complete routines to AI-powered guidance, Stella helps haircare brands turn shopper goals into confident purchasing decisions.
The Challenge
Haircare is about outcomes, not products.
Shoppers don't search for shampoos. They search for healthier, stronger, shinier, or more manageable hair. The challenge is helping them find the right routine to achieve those goals.
Every hair type is different
Hair type, texture, treatments, and styling habits all influence product selection.
One product is rarely enough
Great results typically require multiple products working together as a routine.
Routines drive better outcomes
The right sequence of products often matters as much as the products themselves.
Questions influence purchases
Shoppers often need additional guidance before committing to a routine.
The Stella Approach
Understand goals. Build routines.
The best haircare experiences combine shopper goals, product intelligence, and expert guidance to create routines that deliver results.
Recommendations are only the beginning
The best routine still creates questions.
Haircare shoppers often need guidance beyond recommendations. They want to know how to use products, how often to apply them, and whether products fit their specific needs. This is where StellaAssist becomes a powerful extension of StellaMatch.
Creates a personalized routine.
Questions emerge as decisions get real.
Real-time, personalized expertise.
Built for Complete Routines
Built for complete routines, not individual products.
Most recommendation tools focus on individual products. Stella helps shoppers discover routines designed to achieve their desired outcome.
Single product recommendation
Result depends on the shopper figuring out the rest.
Personalized hair routine
Coordinated products and sequence designed for the goal.
The Platform
One platform. Every haircare touchpoint.
From recommendations and guidance to routines and product intelligence, Stella helps haircare brands personalize the entire customer journey.
Build personalized routines
Create recommendations based on goals, concerns, and hair type.
Learn MoreGuide every shopper
Answer questions, explain routines, and provide ongoing support.
Learn MorePower routine logic
Structure and enrich product intelligence across every touchpoint.
Learn MoreVisualize style direction
A complement to routines for shoppers exploring color and style.
Learn MoreResults
Built for measurable growth.
Haircare brands use Stella to increase shopper confidence, improve conversion rates, and grow average order value through personalized routines.
Trusted by leading beauty brands
Compared to typical ecommerce conversion rates.
Through personalized routines and complete recommendations.
Across makeup, skincare, haircare, and nails.
Brands continue expanding their use of Stella over time.
Customer Proof
Built for modern beauty brands.
The same Stella platform trusted by leading beauty brands can power personalized haircare shopping experiences.
"Stella is a key growth partner for us. It helps with new customer acquisition, increases trust, boosts repeat purchases, and removes uncertainties during the buying process."
"Stella brings the simplicity and confidence of KESS Berlin into the digital world, making every interaction feel personal, effortless, and smart."
Dedicated haircare customer stories coming soon.
Explore More
Related categories.
Stella powers personalized shopping experiences across every beauty category.
Makeup
Shade matching, complete looks, and personalized makeup recommendations.
Skincare
Personalized routines built around skin type, concerns, and goals.
Nails
Color discovery, application guidance, and complete nail care.
Retailers
Scale guided beauty discovery across multi-brand assortments.
See StellaAI in action.
In 20 minutes, we'll show how Stella can guide shoppers, recommend products, and create personalized experiences across your storefront.