Makeup
Help every shopper find their perfect makeup look.
From foundation and concealer to blush, bronzer, and lipstick, Stella helps makeup brands guide shoppers to the right products, shades, and combinations—driving higher conversion rates and larger baskets.
The Challenge
Makeup is more than shade matching.
Shoppers don't just need the right foundation. They need the right shades, products, and combinations that work together to create a confident purchase decision.
Shades drive confidence
The wrong shade can stop a purchase before it happens.
Products must work together
Foundation, concealer, blush, bronzer, and lipstick should complement each other.
Catalogs create complexity
Hundreds of shades and variants make product selection difficult.
Uncertainty reduces conversion
When shoppers aren't confident, they delay decisions or abandon carts.
Proprietary Beauty Intelligence
AI trained to understand makeup.
Stella's proprietary selfie analysis AI was developed specifically for beauty and built in close collaboration with experienced makeup experts.
By understanding characteristics such as skin tone, undertones, color types, and individual preferences, Stella can create highly personalized recommendations that go far beyond traditional quizzes, shade finders, and virtual try-on tools.
Proprietary Selfie Analysis
Built specifically to understand the characteristics that influence makeup decisions.
Developed With Experts
Created in close collaboration with experienced makeup and color experts.
Refined At Scale
Continuously improved through nearly 1 million beauty shopper interactions.
See Stella in action.
Watch how Stella helps makeup shoppers discover their perfect shades, build complete looks, and purchase with confidence — from selfie analysis to personalized recommendations across the entire routine.
Selfie Analysis
Understand skin tone, undertone, and color characteristics.
Personalized Recommendations
Guide customers to the products that fit them best.
Complete Looks
Help shoppers discover complementary products across the entire makeup routine.
The Stella Approach
Understand the shopper. Understand the products.
The best makeup recommendations happen when customer intelligence, beauty expertise, and product intelligence work together.
Built for Complete Looks
Built for complete looks, not individual products.
Most makeup recommendation tools stop after finding a foundation shade. Stella helps shoppers discover complementary products and complete looks that increase confidence and basket size.
The Platform
One platform. Every makeup touchpoint.
From recommendations and AI guidance to virtual try-on and product intelligence, Stella helps makeup brands personalize the entire shopping journey.
Find the right shades and products
Personalized recommendations powered by customer and product intelligence.
Learn MoreGuide every shopper
A makeup expert that answers questions and recommends products 24/7.
Learn MoreBuild purchase confidence
Visualize complete looks and recommendations on photorealistic avatars.
Learn MorePower every experience
Structure, enrich, and orchestrate product data across every touchpoint.
Learn MoreResults
Built for measurable makeup growth.
Makeup brands use Stella to increase shopper confidence, improve conversion rates, and grow average order value through personalized recommendations.
Trusted by leading makeup and beauty brands
Compared to typical ecommerce conversion rates.
Through personalized recommendations and complete looks.
Across makeup and beauty categories.
Brands continue expanding their use of Stella over time.
Trusted by Leading Makeup Brands
Trusted by leading makeup brands.
From shade matching and complexion products to complete looks and personalized recommendations, leading makeup brands use Stella to help shoppers buy with confidence.
"Stella is a key growth partner for us. It helps with new customer acquisition, increases trust, boosts repeat purchases, and removes uncertainties during the buying process."
"Stella brings the simplicity and confidence of KESS Berlin into the digital world, making every interaction feel personal, effortless, and smart."
Trusted by leading makeup brands across Europe.
Explore More
Related categories.
Stella powers personalized shopping experiences across every beauty category.
Skincare
Personalized routines built around skin type, concerns, and goals.
Haircare
Guided product selection across hair types, textures, and goals.
Nails
Color and finish guidance for confident at-home application.
Retailers
Scale guided beauty discovery across multi-brand assortments.
See StellaAI in action.
In 20 minutes, we'll show how Stella can guide shoppers, recommend products, and create personalized experiences across your storefront.