StellaMatch
Personalized product guidance built for beauty.
StellaMatch combines beauty expertise, zero-party data, and deep product knowledge to guide every shopper to the right shades, products, and routines.
Built for every beauty category
One system. Every beauty category.
Stella understands each shopper, builds a personalized profile, and recommends the right products across makeup, skincare, haircare, and beyond.
What best describes your skin tone?
Select the option that fits you best.
Your Perfect Shade Match
Medium · Warm undertone · Natural finish
The problem
Beauty shoppers don't need more products. They need guidance.
Shades, ingredients, routines, and endless product choices create uncertainty. Without guidance, shoppers hesitate, abandon carts, or choose the wrong products.
Too many choices
Hundreds of shades, formulas, and routines make beauty difficult to navigate online.
Beauty is personal
The right recommendation depends on skin tone, concerns, preferences, and goals.
Generic recommendations fail
Beauty shoppers need expert guidance—not "Customers also bought."
How it works
Every recommendation starts with understanding.
StellaMatch combines customer understanding and deep product intelligence to create personalized recommendations at scale.
Understand the shopper
Capture skin tone, concerns, preferences, goals, and purchase intent through guided interactions.
Understand the products
Analyze shades, ingredients, benefits, routines, and relationships across the product catalog.
Guide every decision
Deliver personalized recommendations across landing pages, PDPs, quizzes, chat, and CRM experiences.
Why brands choose StellaMatch
Built for beauty. Designed for measurable impact.
Most recommendation tools focus on products. StellaMatch understands both the shopper and the catalog, creating personalized guidance that helps customers make confident buying decisions.
Beauty Expertise at Scale
Deliver personalized recommendations without relying on in-store consultants. Stella brings beauty expertise to every shopper interaction.
Built for Complex Beauty Catalogs
Handle shades, ingredients, routines, variants, and product relationships across every beauty category.
Measurable Business Impact
Track conversion, AOV, shopper engagement, and revenue via Stella in real time.
Trusted by leading beauty brands
"Stella is a key growth partner for us. It helps us acquire new customers, increases trust, drives repeat purchases, and removes uncertainty throughout the buying journey."
See StellaMatch in action.
In 20 minutes, we'll show how StellaMatch understands shoppers, analyzes your catalog, and guides every customer to the right beauty decisions.