Makeup & SkincareJACKS beauty line — From in-store expertise to digital confidence
How JACKS brings personalized beauty advice online with Stella — lifting conversion 4x and AOV +50%.
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MAKEUPFrom complexity to clarity.
How KESS Berlin simplifies mix-and-match beauty shopping with AI-powered guidance — pairing shades, products and complete looks like a digital makeup artist.
- Category
- Makeup
- Touchpoints
- 2 live
- Reach
- International
The challenge
Mix-and-match beauty is hard online.
KESS Berlin is built on intuitive, everyday beauty essentials — customizable sets, mix-and-match formats and products designed to fit together. That same flexibility becomes complexity in e-commerce: shoppers struggle to pick the right shade, pair complementary products and build a complete set from static images alone.
"Shade selection can be tricky online. Everyone's skin tone and preferences are unique, and photos alone can't capture everything — especially when building sets with multiple products."
Justine Meyer
E-Commerce Marketing Manager · KESS Berlin
01
Shade matching
Shoppers couldn't confidently identify the right concealer, CC cream or bronzer shade from photos alone.
02
Product pairing
Products are designed to work together — but matching blush, bronzer and base across a full look is non-trivial online.
03
Mix-and-match complexity
Customizable sets create extra decision-making, multiplying the choices a shopper has to make before checkout.
04
Purchase hesitation
Uncertainty around shades and combinations led to dropped baskets and suboptimal choices.
The Stella solution
A digital makeup artist available 24/7.
KESS Berlin integrated Stella across the site — first on a dedicated consultation landing page, then directly on product detail pages. Stella guides shoppers through a short, intuitive flow and recommends shades and product combinations that naturally fit together.
"It feels like having a digital makeup artist — Stella makes mix-and-match effortless."
Stella module
Guided color & product consultation
A 2-minute, 98.9%-accuracy consultation: hair, eye, skin tone, undertone and an optional selfie. Stella translates the answers into a coordinated set of KESS recommendations.
Stella module
Complete-look recommendations
Not just a single SKU. Stella pairs concealer to CC cream, blush to bronzer and matches the rest of the look — across face, eyes, lips and sets.
From shopper to complete look
Shopper
Short consultation
Stella
Shade + pairing AI
Complete look
CC Cream · Concealer · Blush · Bronzer
Launch highlight
Helping shoppers discover the right shade — before launch day.
When KESS launched its new concealer range with 13 shades, Stella became a key part of the launch strategy. Embedded on the product detail page during the pre-launch phase, shoppers could preview the product early and find their perfect shade before it was even available.
Within just eight weeks before and during the launch, more than 70,000 shoppers used Stella to discover their best match — creating early engagement, building excitement and ensuring customers were ready to buy the moment the collection went live.
"Stella helped customers find their perfect shade before, during, and after the launch. With 13 shades, that support was incredibly valuable."
- 01Pre-launchStella embedded on the new concealer PDP
- 02Shade discoveryShoppers preview shades across 13 options
- 0370k+ shoppers guidedIn just 8 weeks before and during launch
- 04Launch dayCustomers ready to buy from day one
Results
More confidence. Less hesitation. Better decisions.
KESS Berlin doesn't share exact conversion or AOV numbers publicly — but the influence is clear: stronger purchase confidence, more completed checkouts and shoppers exploring shades and combinations they wouldn't normally consider.
That performance encouraged KESS to take the next step: rolling Stella out across international markets to deliver the same trusted guidance to shoppers worldwide.
"We see a very positive impact on conversion rates, AOV, and customer experience. Stella reduces hesitation and gives customers more confidence in their choices."
Justine Meyer
E-Commerce Marketing Manager · KESS Berlin
70k+
Shoppers guided
Used Stella in just 8 weeks before and during the concealer launch.
13
Concealer shades
Helping shoppers find their ideal match across a complex shade range.
2
Key touchpoints
Live on the consultation landing page and directly on product pages.
Global
Next step
Rolling out Stella across international markets following strong performance.
"Stella brings the simplicity and confidence of KESS Berlin into the digital world, making every interaction feel personal, effortless, and smart."
Justine Meyer
E-Commerce Marketing Manager · KESS Berlin
Why it worked
Purpose-built for mix-and-match beauty.
Built for makeup
Purpose-built for beauty and shade matching — not a generic recommender bolted onto an ecom stack.
Complete-look recommendations
Stella pairs products that naturally go together, not just individual SKUs — concealer to CC cream, blush to bronzer.
Reduced purchase hesitation
Customers gain confidence before buying — and even explore shades and combinations they normally wouldn't consider.
Available everywhere
Live on the consultation landing page and PDPs, with StellaAssist coming next to bring the same intelligence into customer service.
In summary
Stella gives KESS Berlin the intelligence behind seamless digital beauty consultation — combining shade accuracy, product pairing and 24/7 availability, perfectly aligned with the brand's mission of simple, intuitive beauty.
Shade accuracy
Product pairing
Always available
Related customer stories
More brands deploying Stella.
Makeup & SkincareComing soon
More customer stories in production
ARTDECO, Lavera, Khadi and Purish stories are being prepared.
Ready to create similar results?
In 20 minutes, we'll show how Stella can become your digital makeup artist — exactly like it did for KESS Berlin.